We believe that there’s no better time for us, more than ever before, to understand that it’s time to act, think, and feel differently. That means we need to become beacons of hope and make positive changes around us. For us that involves recognising our responsibility beyond making a profit as a company. We need to tackle fundamental issues that afflict our society, mankind as well as the delicate balance of the world as we know it.
We take action together
We identify global problems that put the safety and permanence of human beings on earth at risk, including food security, pollution in cities, rural exodus, lack of preparation for pandemics. (The latter added by the situation we currently live in)
Our first objective the Rural Exodus
How we support this initiative
Every purchase will let us invest in local partners around the world. We will be able to have a positive impact on rural communities which will achieve these objectives:
Contributing to lowering rural migration towards cities around the globe
Promoting rural poverty reduction
Raising awareness of the importance of staying in the country to ensure mankind’s future on Earth
Encouraging rural children and youth
Various non-governmental organisations whose goals align with our oWe for everyone programme have joined our cause. These organisations are well-renown and they’re currently working on projects with a lot of potential in several regions.
Our regional partners play an important role in achieving our goals as we work closely together to reach communities effectively.